Not A Howl, A Twitter

[Some of this seemed to crystallize for me after listening to Bruce Sterling’s excellent talk at SXSW 2007. So thanks to him, and you know, grain of salt.]

We grew up watching. If you’re 50 or 40 or 30 or younger, you’ve spent thousands of hours watching. You still watch — you watch on YouTube, or you watch your DVDs, or you watch the TV. Maybe you use a PVR to timeshift yourself so that you can watch on your own schedule, congratulate yourself on cheating the advertisers, denying them the eyeballs they crave. Maybe, like me, you fire up bittorrent on boot, and swarmload all your video automagically from the RSS feeds of illicit darknet bulletin boards.

Howl Twitter (with abject apologies to Allen Ginsberg)

I saw the best posters of my generation destroyed by blogging, commenting hysterical naked,
scrolling themselves through the n-word threads at dawn looking for a snarky fix,
trucker-hatted hipsters burning for the cheapest DSL connection to the bitwise dynamo in the datastream of night,
who pizza and tater-tots and poopsocking and high sat up typing in the supernatural whiteness of rented condos surfing across the tubes of internets
contemplating porn,
who bared their breasts on MySpace under fake names and saw Mohammedan bombers threatening in video streams illuminated,
who played through universities with radiant eyes hallucinating Second Life and Warcraft tragedy among the scholars of war,
who were banned from the websites for crazy & posting batshitinsane on the Windows™ of Mr Bill,
who farted in unshaven rooms in underwear, tossing their tissues in wastebaskets and listening to the Terror on CNN…

Watching and being watched has started to feel like the default human state in these mediated days. You know how characters in video games will go into their idle animation if you wait too long to interact with them? Yeah, like that. Unwatched, they nonetheless go through the motions as if they were.

The last half a century or more is remembered, at least by me, as a succession of moving images — lumpy raspberry red Kennedy brains sprayed out across the trunk of the convertible, phallic twin towers collapsing like nationscale erectile dysfunction. Watching makes manifest our reality, makes more real our memory. Two or three generations now, we’ve been immersed eyedeep in it. Hawkeye Pierce and Fonzie, they’re signifiers of my childhood as evocative to me as cold lake water and the northern lights. If you spend as much time on the internet as I do, if you’re one of the geek-approved flavour of obsessive-compulsives we call ‘early adopters’, if you’ve bought a big flat panel TV or covet HD video, if your appetite for bandwidth is insatiable, if you feel compelled to buy ever more complex mobile phones, you’re probably in the same boat as me. You swim in the same advertising cesspool in which our media meals float — eyeballs watch, watching is intentional, intention means awareness, awareness is all when someone wants something from you or when you want something from them. Tree falls in the forest, but it doesn’t matter shit unless somebody’s watching. We’re Schrödinger and his cat, both at the same time.

If you live in London, your picture is taken 300 times a day, but not because someone want to sell you something.

You’re being watched, and you’re meant to feel safe.

We’ve had another lesson drummed in to us, too, it seems; one that cuts in the other direction. It’s a weak inverse solipsist lesson we felt in our bones from the time we were toddlers, of course: you’ve seen it on America’s Funniest Home Videos, maybe. The child falls, howls while the parents with the camera are looking at him and pointing the camera. They move off, out of sight — the observing eye umbrated — and the child quiets, sniffs, draws shuddery breath, and follows. As soon as he knows he is once more in the range of the observer’s gaze, he busts out into full wails again.
Here: It’s easier for you to watch the video than for me to explain it. Watch.


Our thoughts, our feelings, our selves are never as real as when someone else is observing them.

So we used to make home movies, we took Polaroids, we sent cards to distant relatives at Christmas so we’d be alive in their minds. It’s a natural and a human impulse. Hell, we painted on the walls of Lascaux. With the technology at hand, we were only able to do it occasionally. We laughed at the Japanese tourists back in the 1970’s who lugged cameras around and photographed everything. Remember those jokes? Me, I’m in some Japanese family’s album somewhere because they asked me in pantomime to pose with them, back in 1976 in Banff, presumably because I was wearing a sweatshirt with a big red maple leaf and Olympics logo.

We’re rubberneckers slowing down to peer at the wreckage flung from the dizzying welter of ‘reality TV’ programs, where it is purported that we are watching ordinary people raised up or struck down by our collective whim or their own strengths and failings, willing participants watchers and watched alike, sanctified and made flesh by the power of our collective gaze. American Idols are made of people! Barechested rednecks are hilarious and a little sad, reminding us of what me might have been, at least on Cops. Oh, man, that’s clever: those fat bastards on the Biggest Loser aren’t really losers at all, are they? It goes on and on.

[ripper] I told u I was hardcore

Larger than life as we bask in the collective gaze starts to feel like a necessary platform of life services to achieve Normal, to stand out from the undifferentiated herd in the way that we’ve been told we should by companies who want us to buy their products. But buying those jeans whose commercials identically mass-marketed the promise of individualist flair to everybody just doesn’t carry the same cachet any more for us media-steeped folks. We’ve gotten too smart and self-aware for that, some of us.

Bud: Look at ’em, ordinary f–king people, I hate ’em.

And so online journals like this very one you’re reading right now, and the canonical cheese sandwich post. So weblogs, where what we’ve seen is posted, so that others can see it, and then go and see the thing seen. So audioscrobbling. So Second Life. So YouTube. So MySpace. So Flickr, where we can upload cellphone pics minute-by-minute, if we want. So Odeo and Twitter. So new, so immediate: so we spread the minutiae of our minute-to-minute existence out over the wires, so that others — someone — will notice and pay attention. We are alive to reality when we watch, we feel more real when we are paid in the attention-currency of attentive eyes.

I’m thinking it’s a new pornography of the self. We willingly prostitute our privacy, and we accept payment in the form of attention. We always have, of course. But the slickly sexy 2.0 toolset we have makes it so effortless, and the reward such a crackpipe hit of Warholian fame, that it’s hard to know when to stop. We become gleeful self-pornographers.

The word originally signified any work of art or literature depicting the life of prostitutes. Though pornography is clearly ancient in origin, its early history is obscure because it was customarily not thought worthy of transmission or preservation. Nevertheless, in the artwork of many historic societies, including ancient India, ancient Greece, and Rome, erotic imagery was commonplace and often appeared in religious contexts. The Art of Love, by Ovid, is a treatise on seduction and sensual arousal. The invention of printing led to the production of ambitious works of pornographic writing intended to entertain as well as to arouse. In 18th-century Europe, pornography became a vehicle for social and political protest through its depiction of the misdeeds of royalty and other aristocrats, as well as those of clerics, a traditional target. The development of photography and motion pictures in the 19th and 20th centuries contributed greatly to the proliferation of pornography, as did the advent of the Internet in the late 20th century.

And as we do so, we live less in the actual moment, perhaps, less with the actual people around us. We don’t need to seek out people to be with us here, to be our audiences: if we post, they will come, or at least their eyes will, we hope. Do we lose more than we gain? I don’t know the answer to that.

Maybe I’m just an old curmudgeon. I don’t use instant messaging and other ‘presence apps’, I don’t carry a cell phone. I have no desire for people to know what I’m doing and when, and I don’t care to be at anyone’s beck and call when I am enjoying being alone. Or any other time, for that matter.

I certainly don’t think that it’s all bad, all this Twittering and Flickring, all this eyeball mongering. I have nothing against prostitution, in principle. But we may underestimate what it’s done to us, and what it’s doing. And I wonder what it will mean for people who have never known anything different.

[Update: Hey, Bruce liked my Ginsberg repurposing! And so the circle is complete.]

Lomans not shamans

You know what? I’m a little weary of hearing about your conferences, your camps, your cozy cash-on-the-barrelhead confabs. I don’t want to know what web-shaking new thoughts percolated through the sponsored-by-Starbuck’s IRC backchannel while some Internet Smellovision™ rep droned and powerpointed onstage. I don’t really need to see more Flickr pictures of grinning gaggles of bloggers glistening with teraflopsweat, a little too eager to prove that they socialize in other venues besides World of Warcraft.

Don’t try and tell me that ‘business weblogs’ or ‘the business of weblogs’ are anything but business. Go ahead and do your business. Make your money: we’ve all got to. Convene with your peers and drive your value propositions down the ROI highway. It’s all good. We’re lucky if we can make a living doing something we love. But if what you do and what you say in this shared textual space of ours is about selling something, then it’s about selling something. Don’t bullshit us. Lines blur; everything gets a price tag slapped on it.

I’m not looking at your ads, and there’s no way I’m clicking them, unless I’m right-clicking on them to add them to my Adblock list, and I’m cursing you for making me go through that small tribulation.

Then my nose opens up and the fingers begin to flex when I read again how you were talking to that netfamous guy about this other well-known weblog guy, because that’s what famous internet guys do — they network. They do it publicly, and dignify it by calling it ‘conversation’. Networking obviates the need for latex gloves while giving a socialmedia reacharound.

Conversation as intercourse. Intercourse as commerce. You know somebody’s getting f–ked. I think it might be us. Ad copy tattoed on our lover’s forehead, and we’re so inured to it that we don’t even notice anymore. We’re trying to make love in the middle of the marketplace, but we’re just getting screwed.

Conferences are where salesmen go. Because that’s what salesmen do — they network. They sell. They place ads where we’ll see them, so they can sell us something. Salespeople. Salespersons, I guess. Salors and salestresses. They sell. Lomans, not shamans.

We’ve got the salesman archetype etched into the cultural DNA by now — we see cheap suit a little sad, a little desperate, the armpit-stained Flying Dutchman of the strip malls. We hear faux-friendly NLP-creepy patter, we cringe, even if we’re not sure why. Salesman selling something at us makes our sphincters tighten in a pre-fight-or-flight reflex. Does mine, anyway. fullofstars.jpg And thanks at least in part to the blithely worshipful way that your average blogjockey has of beating the bones together at the foot of the Google Monolith, Adsense has infiltrated our online culture, has made slightly sad dry-haired Holiday Inn revenants of all of us, trapped in a coach seat next to some guy trying to sell us some shit we don’t need, waiting to get a word in edgewise so we can sell him some shit he doesn’t want.

My god, it’s full of ads! Ads by Goooooooooogle. There’s something hidden in that inviting string of ‘ooooooooooo’s waiting to be teased out by a modern day steganographic Nostradamus. While making his ‘o’ face.

(Yeah, I flog Dreamhost here, and I run Adsense on one of my other sites. I’ve become as guilty of this sort of whoring as the next poor rube. I’m squatting as deep in the shit as you are, pants around my ankles, ‘raising the level of discourse’.)

But look: all of the conference references, all the logrolling backscratching insular techmeme circlejerk, all of the third-column index page stacks packed with the javascripty fruit of the Adsensorium, the 120-pixel hello-surfer come-ons… well, it’s enough already.

‘But wonderchicken, my cranky friend,’ you may well object. ‘If you don’t like it, just stop reading it! Nobody’s holding your feet to the fire here. Let those who can and want to spend their time and money sitting in threadworn conference centres with others of their adoptive sept and clan do so, and do not begrudge them their participation in the Monetary Blogdustrial Complex. It is an Engine of The New Economy! It is a bitwork bulwark against the Old Media Hegemony, from which we can together launch our Social Media Enfilade! A rising tide of advertising and self-promotion lifts all boats! We need the evangelists and the shills to Get The Word Out! The Long Tail will always be there wagging the Big Dogs, rich strata of abandoned and automated weblogs, linkfarms and pr0n, and lonely people bellowing out across the virtual rooftops to their audiences of search bots, googlenauts and bemused relatives. The human experience, made hyperlinked. Google will index it all, and get rich on the carrion-clicks that it sells to the office cubicle fools who Aren’t Us! It’s a Brand® New Day!’

Yeah, I know. But I felt like I needed to launch a barbaric yawp into the aether, because I miss it sometimes. And these things can be bad for you if you just let them build up inside. Hi Dave!