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The forces of Konglish

The forces of Konglish are strong, and they're winning. It's inexplicable to me how this could happen, even though it happens every day. The entire last page of today's Korea Herald has a huge, colour advertisement from KT, Korea Telecom, one of the largest companies in the country. This is the ad copy, in its entirety :

A new light of hope goes in search of you. Meet the glaring future lead by KT.

It's KT! It's future!

I have no problem with people mangling the language, making mistakes. That's fine. Everyone who learns a new language does it. But how in the name of the dangling purple testicles of Lucifer does a full page ad in a nationally distributed newspaper (edit : it's an English language paper ) with language like this get published? Does no one check these things? Ever?

Picture me jumping up and down, raving...

About This Post

What is this? Why am I here? What does it mean? Where should I go now?

Well, this is a post to the personal website Emptybottle.org. It was posted by your genial host stavrosthewonderchicken on January 21, 2002, and is titled The forces of Konglish. It was published to the categories: Korea-related. In any of those places you might well find other similar things that will bring you Super Double Happiness.

Note: Super Double Happiness is not guaranteed. Void where prohibited by local regulation.

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The previous entry on the site is This is just sad, and the next one is Waeguk Mini-essay : Ki buen.

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Comments: You got fingers, right?
1 Comments |
  1. 1

    Hyun said

    well, ask yourself...

    "How do half of the lyric in any Kpop Rap or Hip Hop song, get onto paper and into a recording studio?"

    June 22, 2002 9:55 PM

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