Some context for the George Lakoff article recently noted here and elsewhere around the traps : a one-hour discussion from NPR [realaudio, 52 minutes] with him, rooted in linguistics, on metaphor as core to our cognition, and why he thinks that neuroscience has proven philosophical method to be flawed. Useful perhaps in understanding where he was coming from with this.
Special SuperCaliFragiLinguistitastical bonus audio : Steven Pinker on Words and Rules [NPR realaudio, 56 minutes]
You like that? Hmmm, you liiiiike it? You want more, baby? OK, here’s the motherlode. Enjoy.

Thoughts That, If Not Deep, Are At Least Wide