Starting An Advertising Business Without Wanting To Kill Yourself

[Originally posted at Medium, mostly because I was curious] My oldest friend and I have just launched a boutique advertising network for independent gaming websites called Eudaimoneers. It’s about the least likely thing that me-of-20-years-ago could have imagined doing. It’s disconcerting, but it feels good, man. I’d like to tell you some of the why of both.

You’ve probably seen Bill Hicks’ advertising rant from back in 1993. Even if you haven’t, the probability approaches 1.0 that you’ve seen somebody reference it if you’ve ever read a single message board thread in the last 20 years where people were talking about advertising. But just in case, here it is (and there’s a lot of cursing and barely-suppressed anger and general billhicksiness, so: warning if it’s new to you)

Here’s how he starts, just in case you’re not up for the swears

By the way if anyone here is in advertising or marketing… kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root — I don’t know. You try, you do what you can.

Kill yourself.

Seriously though, if you are, do.

Aaah, no really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay — kill yourself. Seriously. You are the ruiner of all things good.


That’s a strange way to kick off an essay about trying to launch a new advertising business, I know. Stick with me.
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