Lomans not shamans
You know what? I’m a little weary of hearing about your conferences, your camps, your cozy cash-on-the-barrelhead confabs. I don’t want to know what web-shaking new thoughts percolated through the sponsored-by-Starbuck’s IRC backchannel while some Internet Smellovision™ rep droned and powerpointed onstage. I don’t really need to see more Flickr pictures of grinning gaggles of bloggers glistening with teraflopsweat, a little too eager to prove that they socialize in other venues besides World of Warcraft.
Don’t try and tell me that ‘business weblogs’ or ‘the business of weblogs’ are anything but business. Go ahead and do your business. Make your money: we’ve all got to. Convene with your peers and drive your value propositions down the ROI highway. It’s all good. We’re lucky if we can make a living doing something we love. But if what you do and what you say in this shared textual space of ours is about selling something, then it’s about selling something. Don’t bullshit us. Lines blur; everything gets a price tag slapped on it.
I’m not looking at your ads, and there’s no way I’m clicking them, unless I’m right-clicking on them to add them to my Adblock list, and I’m cursing you for making me go through that small tribulation.
Then my nose opens up and the fingers begin to flex when I read again how you were talking to that netfamous guy about this other well-known weblog guy, because that’s what famous internet guys do — they network. They do it publicly, and dignify it by calling it ‘conversation’. Networking obviates the need for latex gloves while giving a socialmedia reacharound.
Conversation as intercourse. Intercourse as commerce. You know somebody’s getting f–ked. I think it might be us. Ad copy tattoed on our lover’s forehead, and we’re so inured to it that we don’t even notice anymore. We’re trying to make love in the middle of the marketplace, but we’re just getting screwed.
Conferences are where salesmen go. Because that’s what salesmen do — they network. They sell. They place ads where we’ll see them, so they can sell us something. Salespeople. Salespersons, I guess. Salors and salestresses. They sell. Lomans, not shamans.
We’ve got the salesman archetype etched into the cultural DNA by now — we see cheap suit a little sad, a little desperate, the armpit-stained Flying Dutchman of the strip malls. We hear faux-friendly NLP-creepy patter, we cringe, even if we’re not sure why. Salesman selling something at us makes our sphincters tighten in a pre-fight-or-flight reflex. Does mine, anyway. And thanks at least in part to the blithely worshipful way that your average blogjockey has of beating the bones together at the foot of the Google Monolith, Adsense has infiltrated our online culture, has made slightly sad dry-haired Holiday Inn revenants of all of us, trapped in a coach seat next to some guy trying to sell us some shit we don’t need, waiting to get a word in edgewise so we can sell him some shit he doesn’t want.
My god, it’s full of ads! Ads by Goooooooooogle. There’s something hidden in that inviting string of ‘ooooooooooo’s waiting to be teased out by a modern day steganographic Nostradamus. While making his ‘o’ face.
(Yeah, I flog Dreamhost here, and I run Adsense on one of my other sites. I’ve become as guilty of this sort of whoring as the next poor rube. I’m squatting as deep in the shit as you are, pants around my ankles, ‘raising the level of discourse’.)
‘But wonderchicken, my cranky friend,’ you may well object. ‘If you don’t like it, just stop reading it! Nobody’s holding your feet to the fire here. Let those who can and want to spend their time and money sitting in threadworn conference centres with others of their adoptive sept and clan do so, and do not begrudge them their participation in the Monetary Blogdustrial Complex. It is an Engine of The New Economy! It is a bitwork bulwark against the Old Media Hegemony, from which we can together launch our Social Media Enfilade! A rising tide of advertising and self-promotion lifts all boats! We need the evangelists and the shills to Get The Word Out! The Long Tail will always be there wagging the Big Dogs, rich strata of abandoned and automated weblogs, linkfarms and pr0n, and lonely people bellowing out across the virtual rooftops to their audiences of search bots, googlenauts and bemused relatives. The human experience, made hyperlinked. Google will index it all, and get rich on the carrion-clicks that it sells to the office cubicle fools who Aren’t Us! It’s a Brand® New Day!’
Yeah, I know. But I felt like I needed to launch a barbaric yawp into the aether, because I miss it sometimes. And these things can be bad for you if you just let them build up inside. Hi Dave!