Ed takes the piss.
[this is good]
“On Thursday, January 16, a panel of 50 prerigged voters received an e-mail. It listed the weblogs that the Weblog Conspiracists wanted you to link to. They had only 45 seconds, time measured on the Gregorian Calendar, to privately give us five favorite weblogs that they had never read, but that they had linked to (six for Weblog of the Year, twice removed) for each category. The five (or six of two possibilities, for Weblog of the Year) receiving the most votes, the ones that managed to link to Jason Kottke, became finalists. I (Nikolai Nolan, Head of S.P.E.C.T.R.E.), having long since lost track of the intricate rules, attempted to conduct this elaborate ceremony on my spare time. That was when I began receiving the hate mails. It wasn’t by accident that I had set up the Floggies Headquarters in a giant volcano and began stroking my cat on a regular basis.”